- Marketing tech is crucial to help companies deal with the loss of cookies and the growth of e-commerce.
- Insider identified 13 companies leading the charge.
- The companies deliver new ways to do mobile messaging, attract online buyers, and use consumer data.
The competition to standing out in marketing tech is intensifying.
The growth of e-commerce and eventual death of third-party cookies has placed a brighter spotlight on marketing tech, and CMOs have more opportunities to invest, as their budgets will grow by 9.5% this yearaccording to research firm Gartner.
Cloud giants like Adobe have long pitched advertisers on tools that help marketers do everything from sending personalized email campaigns to storing data. But a crop of startups and newly public companies are vying for a piece of the billions that CMOs spend each year.
For the fourth year in a row, Insider is recognizing the marketing tech companies shaking up the industry.
This list was put together through nominations from more than 40 companies and our own reporting.
We included a mix of big giants like Adobe and smaller startups like Habu and ActionIQ.
Here are the biggest movers and shakers in the martech world, listed alphabetically.