NobleOak Wins Customer Service Award at Plan For Life Direct Life Insurance Awards 2022


NobleOak has won the Plan For Life Customer Service Award for 2022. This is the third continuous year it has been awarded to NobleOak.

Anthony Brown, CEO of NobleOak, said “Winning the Customer Service Award for the third year in a row is a tremendous achievement for the team who work hard to deliver the best experience for our customers. Quality customer service is one of our top priorities.”

Not only did NobleOak win the Customer Service award this year, they also received three additional awards at the 2022 event including the:

  • Income Protection Award;
  • TPD Award
  • and the Innovation Award.

The Plan for Life Awards recognise excellence in the direct life insurance industry.

Mr Brown continued ‘These awards mean a lot to our team, I would like to thank Plan For Life for running the awards and our clients for putting their trust in us.’

The Plan for Life Direct Life Insurance Awards are independent and objective, based on research by Plan for Life. They provide a benchmark to compare performance and identify best practice in the direct life insurance industry.

Plan for Life is a leading Australian actuarial firm, providing market research of Australian retail and wholesale managed funds and life insurance, superannuation, investments, MySuper, SMSF, and direct life insurance.

These awards are in addition to NobleOak’s recent award wins recognising industry excellence: Canstar Outstanding Value Awards for Direct Life Insurance and Income Protection (2016, 2017, 2018 ,2019, 2020, 2021 and 2022), Finder Best Life Insurance and Best Income Protection (2020, 2021 and 2022) and Mozo Experts Choice Awards – Life Insurance Company of the Year (2019 2020, 2021, 2022). NobleOak also holds a Feefo Platinum Trusted Service Award for maintaining a high standard for three consecutive years.

For more information on the Plan for Life Awards go to


About NobleOak Life Limited

About NobleOak (ASX: NOL) NobleOak is an independent, multi award-winning APRA-regulated Australian life insurance provider which has a 145-year history, dating back to one of the first benevolent societies in Australia, the United Ancient Order of Druids Friendly Society of NSW. NobleOak’s core values: nobility, simplicity, adaptability and delivery, are grounded in the values of the Druids and are embedded deeply in its culture. Following its demutualisation in 2011, NobleOak repositioned its business model, launching direct-to-consumer life insurance products through its modern and intuitive digital platform. Since then, NobleOak has diversified its business by manufacturing white-labelled tailored products for strategic partners which are mostly offered to customers through advisers. NobleOak’s strategy is underpinned by a commitment to offer customers high value, easy to understand and competitive life risk insurance products. NobleOak has achieved success by participating across the life insurance value chain, by manufacturing, underwriting and distributing its own life insurance products.