World Business and Finance

It would be no surprise to anyone that young people born into the digital age are more advanced with online technology compared to older people who grew up in the non-digital, pre-internet age.

However, when it comes to looking for information on life insurance and buying it online things are beginning to change.

According to NobleOak’s 2022 Whitepaper research conducted in 2022 the internet is the most used source for finding information generally as well as for getting comparisons and checking customer reviews. And even more so for taking out life insurance cover direct.

Buying insurance via websites is the dominant option

What may surprise you is that in the 2017 NobleOak survey just 20% of people bought through a website. Fast forward to the 2022 Whitepaper survey and we see quite a different picture. Now 48% of respondents indicated a preference for buying their insurance through websites.  The survey

Heritage Bank members can now consider fully underwritten life insurance thanks to a new partnership with Australia’s most awarded direct life insurer for the past three years running^, NobleOak Life.

The partnership will help Heritage members access information about life insurance options available to consider to protect the financial security of their families and loved ones.

The NobleOak life insurance product will initially be available from NobleOak by referral via Heritage’s online channels, and then later this year information will also be available in-branch also via a referral model. Heritage Bank customers will be able to access a two month free^^ launch offer if they take out cover before 30 September 2022.

NobleOak CEO Anthony Brown, said the arrangement brought together two brands who prided themselves on putting the needs of their customers first.

“NobleOak Life puts customers at the heart of everything we do and we are delighted to

NobleOak continues to consolidate its position as a leading provider of high quality and outstanding value Life Insurance products by winning both Finder’s ‘Best Life Insurer’ award for the fourth year in a row and the Best ‘Income Protection Insurer’ award for the third year running.

The Finder Awards recognise the market’s most competitive offerings across credit cards, home loans, savings accounts, personal loans, insurance, phone plans, internet plans, superannuation and share trading.

Anthony Brown, CEO of NobleOak said, “Winning both Finder awards including the best Life Insurer award for the fourth-year running is testament to our great products. Finder provides an independent assessment of the quality and value of various life insurance products in the market before deciding on the award winner.”

“We strive to do the best for our customers, ensuring that they have access to quality cover at an affordable price without compromising on the level of

NobleOak has won the Plan For Life Customer Service Award for 2022. This is the third continuous year it has been awarded to NobleOak.

Anthony Brown, CEO of NobleOak, said “Winning the Customer Service Award for the third year in a row is a tremendous achievement for the team who work hard to deliver the best experience for our customers. Quality customer service is one of our top priorities.”

Not only did NobleOak win the Customer Service award this year, they also received three additional awards at the 2022 event including the:

• Income Protection Award;
• TPD Award
• and the Innovation Award.

The Plan for Life Awards recognise excellence in the direct life insurance industry.

Mr Brown continued ‘These awards mean a lot to our team, I would like to thank Plan For Life for running the awards and our clients for putting their trust in us.’

The Plan for Life

A new award win has emerged this year for NobleOak, taking out Life Insurer of the Year in the WeMoney Insurance Awards 2022.

NobleOak CEO, Anthony Brown said, “It’s great to see NobleOak winning new awards in the Life Insurance space, as it provides comfort for our customers that across the board, we are being recognised for the valuable service we provide.”

WeMoney had all insurers assessed by their review panel which comprised of a WeMoney team member, along with experts in the relevant fields who are all independent of award applicants.

The four key areas WeMoney assessed were; the value of the products; the quality of the products; the customer experience and finally the claims process.

WeMoney Founder & CEO, Dan Jovevski, commented, “We’re thrilled that NobleOak has been recognised for their incredible achievements in the Life Insurance category of our inaugural WeMoney Insurance Awards.

The award for ‘Life