Online is for all ages when buying life insurance
It would be no surprise to anyone that young people born into the digital age are more advanced with online technology compared to older people who grew up in the non-digital, pre-internet age.
However, when it comes to looking for information on life insurance and buying it online things are beginning to change.
According to NobleOak’s 2022 Whitepaper research conducted in 2022 the internet is the most used source for finding information generally as well as for getting comparisons and checking customer reviews. And even more so for taking out life insurance cover direct.
Buying insurance via websites is the dominant option
What may surprise you is that in the 2017 NobleOak survey just 20% of people bought through a website. Fast forward to the 2022 Whitepaper survey and we see quite a different picture. Now 48% of respondents indicated a preference for buying their insurance through websites. The survey